Entrepreneurship & Business
Alex Bäcker
1 min readLarge companies, despite their resources, often innovate slowly due to complacency, leading smaller companies to fill the innovation gap. This phenomenon is exemplified by companies like Google, which may be hesitant to disrupt their lucrative existing business models, creating opportunities for newer, more agile companies. The article suggests that smart individuals might find more innovative opportunities in startups.
How come large companies with huge budgets, large profits and thousands of employees innovate so slowly? How come most of their innovation comes from smaller companies they buy?
Complacency makes large companies less prone to innovate. Somebody at Google probably knows that CPA is a better way to go than CPC, but they have such a large revenue base from their CPC business that they are unlikely to shake the ground more than in baby steps. Which leaves room for innovation open for companies like Adapt Technologies or Snap.
For more reasons, read why Smart people should work in start-ups or apply for a job at ab|inventio today.