Start-up executives need to understand their product

Alex Bäcker

1 min read

Abstract

This article discusses the critical importance of product knowledge for executives, arguing that a focus on financial metrics over deep understanding of the product or service ultimately stifles the innovation necessary for long-term growth and success.

"The majority of large corporations not only in America, but around the world are filled with executive and management layers who understand money – but not the product or service they are producing. They have traded innovation for profits – but in the long term without innovation profits and growth decline."

Steven Hansen

I venture say that's true not only of large corporations.

Cite This Work

Bäcker, Alex: Start-up executives need to understand their product. alexbacker.com/w/start-up-executives-need-to-understand-their-product. Originally published at http://alexbacker.pbworks.com/Start-up+executives+need+to+understand+their+product.

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