Technology & Society
FacebookSocial MediaInnovationTechnology
What makes Facebook so successful
Alex Bäcker
2007
1 min readAbstract
This article outlines six key innovations that have contributed to Facebook's success, including the passive information flow of the news feed, permission-based sharing, notification-driven engagement, the social application platform, spam-free messaging, and a comprehensive email directory.
What did Facebook get so right?
Companies can become as successful as Google or Youtube just by getting one important thing right. But Facebook has got least 6 important and revolutionary things right, an impressive feat:
- Their news feed, or social passive information flow: The ability to find out what the people you care about are doing without them needing to think of you or you think of them.
- Permission-based sharing: The ability to share media only with those you want in a permission-based environment.
- Notification-based WWW: The ability to be notified every time a new piece involving you or anybody you care about appears.
- A social platform for apps: A way for developers to easily expand their user bases along the social network of their users.
- A spam-free email platform.
- The world's first email directory --a way to find anyone and send them a message immediately.
This makes me think that if I had to put my money on one innovator today, it would be Mark Zuckerberg. Sparkling six revolutions is no small feat for anyone, much less for someone his age. I am certain more are to come.
Maybe one day I'll expand on these, but this will have to do for now. Breakfast and soccer are calling.
Cite This Work
Bäcker, Alex (2007): What makes Facebook so successful. alexbacker.com/w/what-makes-facebook-so-successful. Originally published at http://alexbacker.pbworks.com/w/page/1721223/What%20makes%20Facebook%20so%20successful.